MOnthly Sales & Promotions
Fabkids
Challenge
Do it for the Caregivers
Fabkids has a unique business model similar to its sister brand, Fabletics. New product drops on the 1st of every month, and members can purchase new season-specific items. Because the majority of the site traffic is within the first 5 days of the month, sales and promotions are key business drivers during the rest of the month. Promotions differ for current members and those who have yet to convert, and 3-4 promotions each month are created per group.
The main challenge of my time at Fabkids has been to make the promotions feel exciting for our customers while maintaining the integrity of the brand. The way I was successful in doing so was to develop the brand into something fresh, exciting, and relevant for the current post-Covid world.
Scope
Email & Site Assets
Promotions are the farthest reaching creative out of any assets I created at Fabkids. While an email might be sent to inboxes once (or twice, if it performed well), promotions live throughout the site as well. Approximately 10-16 assets are created per promotion, except during key business periods like Holiday and Back-to-School. During peak business, approximately 32 additional site assets are created to showcase specific categories and price points.
Team Structure: CRM Marketing Specialist, Director of Marketing and Acquisition, Creative Director, and one Senior Designer.