Paid Social Video

Facebook | INstagram | Snapchat

Andie Swim

Challenge

The challenge when I initially took on Andie Swim’s paid social media creative strategy was to increase click-through rates year over year and to diversify which suits we were able to sell. At the start, the majority of sales were for one specific suit in their catalog. Through the introduction of dynamic and direct-response-oriented ad types like the videos below, I was able to shift our creative strategy to one that focuses on any inventory that we wanted to introduce our customers to and increase click-through rates by 46%.

The Starz App

Challenge

When taking on the STARZ partnership, the majority of their videos were traditional trailers that followed the TV spot formula. I worked with them to establish a social-friendly video strategy that encourages the user to stop scrolling and engage through specific calls-to-action and storytelling that is concise, shorter in length, and upfront with the most influential information.