Story-Driven Email Marketing
Fabkids
Challenge
Do it for the kids
Fabkids has a unique business model similar to its sister brand, Fabletics. New product drops on the 1st of every month, and members can purchase new season-specific items. As such, every month and season (e.g. Summer, Back-to-School, Holiday) has a unique toolkit that connects the product with the monthly promotions and various stories we believe will resonate with caregivers and kids.
The main challenge of my time at Fabkids has been to create exciting email stories for our customers and develop the brand into something fresh, exciting, and relevant for the current post-Covid world.
my role
Senior DesigneR
Fabkids has a small but talented creative team. My main focus was to own all creative assets across email, site and monthly launch, and every placement of the 5-8 promotions per month. Outside of execution, I also was responsible for seasonal campaign concepts, including how the graphic direction interacts with photography, influences promotions, and meets marketing goals. I would then present these concepts to stakeholders to get buy-in on new strategies for key business periods including Back-to-School and Holiday.
Team Structure: CRM Marketing Specialist, Director of Marketing and Acquisition, Creative Director, and one Senior Designer with occasional support from the Junior Designer.
